I don't know why I waited this long! So many have written about it, most are even fascinated by it, I would say FriendFeed should be the next superstar on Brian Wallace's 5 Most Addictive Social Media Sites list.
Aggregating friends' and group streams from 41 different social services is an amazing site for social media junkies like myself. 
I don't know about the look and feel of the site and it is not as user-friendly as I'd hope; wish it had better filtering options and a cooler visual design. But to keep up with what everyone is up to, and for content sharing and consuming, I can see how this site will soon confiscate all of what's left of my spare time :)
Ahh, also, I wonder when FriendFeed will add Plurk to the aggregation party, I guess it's only a matter of time, as Plurk just recently opened their API for third party application developments...
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