Found this video on Geert Desager's blog. It humorously demonstrates what Seth Godin preaches about in "Permission Marketing: Turning Strangers Into Friends And Friends Into Customers". Great Book. Great Video.
As social media moves into the focal point of most marketing strategies, many companies tend to jump right in without really understanding the essence of it all. The power of social media is in the dialogues, the reciprocity, and in the relations nurtured; it's not just entering, submitting a bulk of content and watching from the side lines.
I agree with Sean Moffitt, social media is an art form, you must participate in it to really know it. For social media efforts to show its gain, companies need to really start participating more. Invest in learning and interacting, rather than in simply the analytics and figures. Remember, social media is not a one way street.
I attended the Mashbash Tel- Aviv networking event yesterday. It was a great event celebrating Israel's growing tech community, and with over 800 attendees, it just goes to show how the social media scene is really on fire.
The vibe in the Galina Beach Club was thrilling, entrepreneurs networking, social media advocates socializing, startup and high-tech professionals, CEO's and Venture Capitalists all with the purpose to meet, mingle and enjoy the hot Israeli tech scene.
It was also a great opportunity to meet Mashable's Adam Hirsch and many others. I enjoyed being apart of it, can't wait for the next one...
Did you ever pass notes to friends during class? When I read about Rohit’s experience about getting tweeted on while speaking at a conference, I thought of just that situation. The hand written notes we passed in class as kids, has been upgraded to instant tweets we convey about ourselves and others online.
This may sound like a funny correlation, yet may actually be quite plausible too. When a conference speaker can read and respond to what’s being said about his/her presentation as it
is happening live, it’s like a sneak preview to all the notes circulating in the room! A helpful tool for presenters and maybe even for future teachers alike, with Twitter regard you can virtually be placed in the audience and relate with your crowd.
TechCrunch recently launched a new site for entrepreneurs to pitch their startups to the general public. Short and to the point, startups get a chance to present their businesses to the online community through a 60 second video pitch.
I really enjoyed viewing some pitches, and checking out the highest rated startups. I also liked the clean and simple layout of the site showing you one pitch at a time to vote on. The Elevator Pitches site is a great channel for startups to gain momentum, expose themselves, and even gain customer feedback on their ideas, products or business.
However, I wouldn’t rely solely on a company’s rated score to close an investment deal, if you know what I mean. The community of voters seem like a tough crowd to me, sometimes belittling quite potentially worthy startups. In my opinion, revealing the age group or an authority rank of the commenter can be useful additions to better evaluate the comments contributed by so many diverse users out there.
I hope TechCrunch will keep upgrading and developing the site to make it even easier and beneficial for entrepreneurs to pitch their ideas on this opportunity-triggering site. Looking forward to watching!
Are you familiar with the paraphrase when you ask a question you will most likely receive an answer?
Well, funny because yesterday I asked the question whether social networking sites have the ability to protect
themselves from competitor means of access? And today I find a reference
relating to the same issue on TechCrunch. Evidently, Facebook block ads with
the names of competing social networks, like "MySpace" and "Friendster", which is
a direct way to censor out opponents.
Although, the Facebook ad filtering
system may need a bit more work, as names like "Bebo" and "OpenSocial" do get
approved to publish commercial ads, it is definitely one way to send the "store
manager" out to supervise.
I read a mentioning on GigaOm
about Hulu's decision to set up a YouTube channel. Although YouTube and Hulu
are not head-to-head competitors but rather only relate to the same audience, it still got me wondering about
competitor relations in the user-generated web realm.
So, are consumer generated sites vulnerable to competitor infiltrations?
Traditional businesses have
the ability to keep product information out from the competitor's hands. Like
the time I went to buy furniture. The store manager almost kicked me out twice,
because I took a snapshot picture of a sofa I liked to send to my girlfriend
mobile phone. I was not a competitor; just merely a guy wanting his
woman's approval for a high priced acquisition :) Nevertheless, the store would
not permit it, and so took active measures about it...
As YouTube, and other UGC
sites, accept commercial involvement, they may be at risk just by allowing so.
Well, I'm not so worried about YouTube, but actually the other way around: a
promising site that is gaining momentum can suffer by big sites targeting its
Can social network sites protect
themselves from this, and more importantly, should they?
of employees around the world spend lots of daily working hours chatting,
sharing and scouring social network sites, such as Facebook, Twitter, Digg, Del.icio.us andthe list goes on. Admit it, you do too!
corporate world has taken notice. No need to panic. Your job is secure. Some
companies today are not only aware of their employees' social media activities,
they encourage it and even acknowledge social networking as a positive tool for
strengthening internal business relations and progressing corporate goals.
past two years, IBM has been busy launching several in-house versions of Web
hits, includingDogear, a community-tagging system,
Many Eyes, a data loading and discussion board webpage, and the latest, Beehive,
a Facebook format social network for the thousands of IBM employees across the
others, like the Blue
Shirt Nation™ team of Best Buy™, are evolving with the times. When understanding
the significance of the web2.0 medium, more businesses will leverage social
media for their corporate advantage than forbid or dismiss it trivially.
If we found a way to contribute to
the society without leaving our home, we would do it in an instant. I know I
would. The new Facebook Missing Children application is just one example of
such an opportunity.Once downloaded, the application displays information of
missing children on the user's homepage, capturing the attention of your friends
to identify and hopefully help missing children reunite with their families.
The parents of
four-year-old Madeleine McCann have expressed their support for the charity
Missing Children initiative: "We would urge the millions of Facebook users
around the world to keep looking and to do what they can to help bring these
Social network sites
have the power to accessmillions
of internet users around the world, crossing countries, borders and cultures. Using
this medium to raise awareness, spread the word and hopefully even trace links
to thousands of missing youngsters out there, fills me with satisfaction. Imagine,
just by adding this application, you can help save lives, a donation truly